If you Google "digital literacy," you'll see there is a broad perspective as to what it all entails. It's everything from learning to turn on the computer, search the web, create a spreadsheet (really?), learn about operating systems and software, to using social media.
Digital literacy, however, must begin with the basics. This is a tower, monitor, mouse, laptop...this is how you set it up and turn it on for the first time. This is how you access your files ... and of course, all these steps are different on every operating system, and on different computing devices.
Our transmedia marketing strategies are only as good as our audience's digital literacy.
Most marketing plans are geared towards those who already know the drill. The audience ranges from comfortable to expert. Meanwhile, there is a novice demographic that may be interested, but their lack of understanding computers and digital media keeps them off your grid. Find a way to reach them, too, without alienating the core.
If we stop and think about how our message can be understood and received by the digitally-challenged, we can rewrite the words so they can be understood by all. That's when everybody wins.
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