Wednesday, August 17, 2016

The World Is Inside Your Computer


Ninety-two is a pretty big number. That is the percentage of consumers who trust peer recommendations over advertising. Because we are all interconnected worldwide by our computing devices, someone in Tierra del Fuego, Argentina can network with someone just as easily in Hammerfest, Norway as they can in their own backyard.

I have four projects underway that hone this point. One is in the same Canadian province, who I first met through a local network group. Two is in Arizona with someone I met through a close friend I've known for years. Three is in New York, who I met through a social network. Four is in Sweden, who I met through a social webhosting site. Then there is my webcasting partner, who I met on a webhosting site through another person I met in LinkedIn.

Every day, my net(work) is cast wider. These are not just passive followers. When I follow someone, it is because they bring value to my feeds. If I didn't already know them, they provide me with education, laughs, inspiration, and friendship.

Networking online isn't just using the Net to connect your name to their profile. The "working" part has to be engaged in order to make those connections meaningful.

My nearly 4,000 Twitter followers in @bookpublish101
Even as time constrains your ability to manage your posts, take your top two or three networks, the ones you see the most interactions from, and pick two to three random people a day to a) respond to something they posted that caught your attention b) tell them something to make their day and/or c) share one of their posts with your followers. It will take you five minutes. If you do that consistently each day, you become a good digital citizen and people will start paying attention to you. In addition to that, make sure you post interesting, entertaining, and inspiring stuff, too.

The number one thing you need to consider is a universal truth: everyone wants to feel like they matter. That's it. If you can make someone feel respected and seen in one moment, that will go around the globe in less time than a paid advertising campaign and with better results. But this isn't about ROI or any of that market speaking buzzword bullshit. It's about people. It's about real connections. Even if you've never met any of them in real life or face-to-face in a webcam, you can still make an impact globally, just by being kind, being respectful, being thoughtful, and being there. Mean what you say. Don't just say it for the sake of making clickbait.

Don't just post and run. Stay and play.