There is nothing like a group of creatives sitting together hatching ideas. One person can be very astute on how to discover ways to push out stories and products, but when you add another equally ingenious mind, you've got what a friend of mine calls popcorn happening. The flow of clever concepts come in faster than you can write them down.
Transmedia incubators are becoming a thing, even though the term transmedia is still a puzzlement for even the more savvy social media advocates.
Schools, creative agencies, and entertainment projects are developing dedicated spaces to bring people together to kick storytelling into high gear. A hackathon for storytelling, if you will.
Finding the right cocktail of platforms, ideas, branches, and media to create a transmedia campaign doesn't just happen. It takes a great deal of thought, imagination, and boldness to step beyond what might constitute as normal to push the envelope and find the ingredients to fully enthrall and excite an audience to come to, support, and share a film, book, idea, or concept.
The incubator could be a room, a virtual studio, a Google Hangout, a Skype call, conference call, or any medium that brings more than one person together physically, verbally, or virtually.
Great minds don't just think alike, they brainstorm works of transmedia art.
