Wednesday, June 8, 2016
Virtual Reality Theater
It may not look pretty from the outside, but on the inside, it freaking rocks.
Virtual reality isn't a trend. It's here to stay, so entertainment companies better get used to the idea of retooling some of their storytelling to fit the VR cinemas that are popping up all over the world.
Some of you may have thought 3-D was cool, however, 360-D is much cooler. It is like experiencing the story from the inside.
While VR may change the way cinemas are built, it likely won't replace the movie theater as we know it. Retrofitting a room for this type of viewing won't be too expensive, but it's still not that cheap to convert the movies. But what this technology has done is opened up the creative playing field to stretch the boundaries of storytelling, to make the audience a part of the story first-hand.
Vivid VR is scheduled to open on July 16. It is going to be the first virtual reality theater in North America.
The entertainment industry is slowly adapting and creating VR content, but it will be some time before a VR full-length feature film is considered mainstream.
I predict that we will see this platform evolve a lot more by then. Eventually, there won't be a need for those dumb-looking glasses.